Course curriculum

  • 1


    • Welcome to Pinterest Advertising 101

    • Join Us In Ads That Scale™

    • Join My Community for Digital Product Creators

    • A Glossary of Advertising Acronyms & Terms

  • 2

    MODULE 1: Prepping Your Pinterest Account for Advertising Success

    • Pinterest Ad Guidelines

    • How to Set Up Your Pinterest Ad Account

    • How to Install Your Pinterest Tag the Right Way

    • Is Your Pinterest Tag Installed Correctly?

    • How Do I Know if My Pinterest Tag is Verified?

    • Deep Dive on Pinterest Event Codes

    • How Do I Know if My Pinterest Event Codes are Working?

    • What if I'm Getting a Pinterest Event Code Warning?

    • WordPress Specific Instructions

    • Shopify Specific Instructions

  • 3

    MODULE 2: Setting Up Custom Pinterest Ad Audiences

    • How to Set Up Custom Audiences on Pinterest

    • Custom Audience FAQs

  • 4

    MODULE 3: The Backbone of Your Pinterest Ad Campaign

    • Promoted Pin Keywords and Images

    • How to Choose Which Pins to Promote

  • 5

    MODULE 4: How to Structure Your FIRST Pinterest Ad Campaign

    • How to Structure a Promoted Pin Campaign

    • Start with a Consideration Campaign

    • How to Set Up Your First Pinterest Ad Campaign

  • 6

    MODULE 5: Quick Tips for Reading Your Campaign Data

    • How Do I Know if My Pinterest Ad Performed Well?

    • Simple Pinterest Campaign Problem-Solving Tips