Course curriculum
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1
Welcome!
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Welcome to Pin Practical Promotions!
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Pinterest is a Publicly Traded Company
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Pin Practical Promotions Workbook
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Pin Practical Primer Version 8
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2
Pin Practical Promotions Course Special Bonuses
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Bonus #1: 2 Free Months of Tailwind Plus Membership
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Bonus #2: 1 Free Month of ConvertKit
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Bonus #3: Pin Practical Ads Funnel Tracking Spreadsheet [UPDATED]
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Bonus #4: Done For You Promoted Pin Keyword Research by Niche
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Bonus #5: Pinterest Ads Funnel Cheat Sheets
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Bonus #6: Pin Design Guide - Do This, Not That
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Bonus #7: 10 Done-For-You Pinterest Canva Templates
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Bonus #8: 30 Days Free of Canva Pro
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Bonus #9: Trello & Asana Pin Practical Promotions Boards
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3
Module 1: Prepping Your Account for Promoted Pins
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Pinterest Ad Guidelines + Terms You Must Know Before Promoting a Pin
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Set Up Your Pinterest Business Account + Claim Your Website
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How to Set Up a Pinterest Business Account
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How to Claim Your Website with Pinterest
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How to Set Up Rich Pins in WordPress
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How to Set Up Your Pinterest Ad Account
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How to Install Your Pinterest Tag the Right Way
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Is Your Pinterest Tag Installed Correctly?
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How Do I Know if My Pinterest Tag is Verified?
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Deep Dive on Pinterest Event Codes
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Why You Should Install Your Event Codes Now
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How Do I Know if My Event Codes are Working?
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What if I'm Getting an Event Code Warning?
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4
Additional Platform Specific Instructions
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How to Use the Shopify Partner App
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Placing Your Pinterest Tag and Event Codes in Squarespace
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Placing Your Pinterest Tag and Event Codes in LeadPages
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Placing Your Pinterest Tag and Event Codes in Thinkific
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Placing Your Pinterest Tag and Event Codes in SendOwl
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Placing Your Pinterest Tag and Event Codes in ThriveCart
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Placing Your Pinterest Tag and Event Codes in ConvertKit
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Placing Your Pinterest Tag and Event Codes in Kajabi
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Placing Your Pinterest Tag and Event Codes in Teachable
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The Basics: How TpT and Promoted Pins Work Together
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How to Set Up UTM Codes for TpT
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Tracking Sales Conversions for TpT
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Tracking Sales Conversions for Etsy
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Helpful Tips for Finding Where to Install Your Pinterest Tag and Event Codes on Other Platforms
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5
Module 2: Why Should I Promote a Pin?
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8 Reasons to Consider Promoting a Pin
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6
Module 3: Choosing the Perfect Audience
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What is the Difference Between a Warm and Cold Audience? + When to Use Each
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How to Set Up a Custom Website Audience
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How to Set Up a Custom Audience of Existing Email Subscribers
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How to Set Up an Engagement Audience of People Who Interacted with Your Pins
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How to Set Up a Custom Actalike Audience
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Custom Audience FAQs
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7
BONUS: Your Pinterest Customer Journey
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At What Point Should You Invest Money in Promoted Pins?
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How a Pinterest Funnel Works
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Email Subscriber Funnel
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Double Dip Funnel™
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Triple Dip Funnel®
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Funnel Templates and Funnel Tech Help
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8
Module 4 | Part 1: Setting Up and Optimizing a Promoted Pin Campaign
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Promoted Pin Keywords and Images
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Keyword and Promoted Pin Stat Tracking Spreadsheet
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Types of Promoted Pins - Which One Should I Choose?
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How to Structure a Promoted Pin Campaign
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A Glossary of Promoted Pin Acronyms & Terms
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What is One-Tap and Why Does it Matter?
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Should I Choose a Traffic or Conversion Campaign?
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Should I Promote a Video Pin?
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Pin Image and Landing Page Cohesiveness
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HELP! I Don't Have 50 Conversions Per Week to My Pinterest Tag!
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What is an Attribution Window and Why is it Important?
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What is the Verified Merchant Program and How Does it Impact Product Pins?
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Should I Promote a Pin When I Already Rank High in Search Results?
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Everything You Need to Know About Conversion Campaigns for 2020
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9
Module 4 | Part 2: Step-By-Step Instructions for Setting Up a Promoted Pin Campaign
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How to Set Up a Promoted Pin Campaign
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Pinterest Ad Campaign Cheat Sheet
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STEP 1: Set Up Your Promoted Pin Campaign
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STEP 2: Set Up Your Promoted Pin Ad Groups
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STEP 3: Choose Which Pins to Promote
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STEP 4: Add Additional Ad Groups to Your Campaign
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Help! My Ads Were Rejected
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10
Module 5: Using Analytics for Better Ad Performance
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An Overview of the Pinterest Ads Reporting Dashboard
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How to Set Up Custom Reports for Evaluating Ad Performance
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How Do I Know if My Ad Performed Well?
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Understanding the Promoted Pin Algorithm
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Breaking Down Ad Performance Metrics
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Simple Campaign Problem-Solving Tips
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How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
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Turning Off Ads and Making Changes to Budgets and Bids
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What To Do if Pinterest is NOT Spending My Ad Budget
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Promoted Pin Images and the Importance of CTR
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My Conversion Campaign Isn't Profitable, Now What?
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Funnel Fatigue and What To Do About It
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How to Measure the Long-Term Value of a Promoted Pin Campaign
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How to Scale Promoted Pins Over a Long Period of Time
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Mobile Ad Reporting
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How to Check Ad Performance in Google Analytics
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BONUS: Google Analytics UTM Tracking and Goals
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Promoted Pins or Facebook Ads?
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11
Where Do We Go From Here?
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Additional Resources to Help You Succeed
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What's Next? Join the Empowered Business Lab!
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