Course curriculum

  • 1

    Pin Practical Conversions

    • Welcome to Pin Practical Conversions!

    • Pin Practical Conversions Course Workbook

    • BONUS: 14-Day Free Trial for LeadPages

    • BONUS: 1 Free Month of ConvertKit

    • BONUS: 30 Days Free of Canva Pro

    • BONUS: 2 Free Months of Tailwind Plus Membership

    • Trello & Asana Pin Practical Conversions Boards

  • 2

    MODULE 1: Strategic Sales Funnels

    • Strategy vs. Tactics

    • Understanding the Basics of a Sales Funnel

    • The Pinterest Differentiator

    • The Pinterest Sales Funnel

    • Building a Sales Funnel with HIKE Design™

    • Assignment: Building a Sales Funnel with HIKE Design™

    • Reverse Engineer Your Pinterest Sales Funnel

    • Assignment: Reverse Engineer Your Funnel

    • BONUS VIDEO: How to Reverse Engineer Your Funnel

  • 3

    MODULE 2: Pinterest Sales Funnels That Convert

    • What Type of Pinterest Sales Funnel Should You Build?

    • Email Subscriber Funnel

    • Double Dip Funnel™

    • Affiliate Funnel

    • Triple Dip Funnel™

    • Catch 'Em Funnel™

    • Quadruple Dip Funnel™

    • BONUS: Brainstorm Your Own Funnel Using Funnelytics

    • Top-Performing Funnel Templates

  • 4

    MODULE 3: Designing The Perfect Customer Journey

    • HIKE Design™ - Customer Journey Roadmaps

    • STEP 1: Solve the Problem

    • STEP 2: Build the Solution

    • STEP 3: Show Your Expertise

    • STEP 4: Customer Experience

    • Leveraging Digital Products with Physical Products

    • Assignment: Map Your Perfect HIKE Design™ Funnel for Pinterest

    • How to Design the Perfect High-Converting Opt-In

  • 5

    MODULE 4: Creating An Irresistible Offer

    • Determine Your Funnel Software Stack

    • Seven Key Elements of a Pinterest Sales Funnel

    • Anatomy of an Amazing Opt-in Page

    • Designing an Irresistible Tripwire Page

    • Designing the Perfect Triple Dip Funnel™ Sales Page

    • Closing with the Checkout Page

    • How Should I Price My Products for Pinterest?

    • BONUS: Power Words and Phrases Cheat Sheet

    • Sales Page Guides and Checklists

    • Assignment: Plan Your Sales Pages

    • VIDEO: The Art of Clickability with Lena Gott

    • How to Create a Branded Upsell in SendOwl

  • 6

    MODULE 5: The Money Is In The Follow-Up

    • Leveraging Emails to Close Sales

    • Strategic Ways to Leverage Emails

    • [EXAMPLE] Opt-In Nurture Sequence

    • [EXAMPLE] Purchase Nurture Sequence

    • Assignment: Create Your Perfect Follow-Up Sequence

  • 7

    MODULE 6: Optimizing Funnel Data for Better Performance

    • The Truth Is In The Data

    • Pin Practical Conversions Funnel Tracking Spreadsheet

    • [SIMPLE TIPS] Optimizing For Better Conversion Rates

  • 8

    MODULE 7: Long-Term Pinterest Sales Funnel Strategy

    • Your Pinterest Long-Term Sales Funnel Strategy

    • Your Mindset Matters

    • Optimizing Your Funnels for Ongoing Success

    • How to Use the Pinterest Trends Tool for Funnel Planning

    • BONUS: Create Your 12-Month Pinterest Marketing Calendar

    • BONUS VIDEO: Pin Practical Conversions Student Funnel Reviews

  • 9

    Where Do We Go From Here?

    • Additional Resources to Help You Succeed