Course curriculum

  • 1

    Funnel Feeders

    • What are Funnel Feeders?

  • 2

    MODULE 1: Get New Customers with Affiliates

    • Why Have an Affiliate Program?

    • All About Cookies

    • Our Favorite Strategy for Affiliates

    • How to Support Your Affiliates

    • Finding New Affiliates

    • Setting Up an Affiliate Program in ThriveCart

    • Setting Up an Affiliate Program in SendOwl

  • 3

    MODULE 2: Launch to an Existing Email List

    • How to Launch a Digital Product with an Introduction Sale

  • 4

    MODULE 3.1 Advertising for Digital Products on Facebook and Pinterest

    • Before You Get Started...

    • Facebook and Pinterest Ad Guidelines

    • What is the Difference Between a Warm and Cold Audience?

    • How to Effectively Leverage Pinterest and Facebook Ads Together for Digital Products

    • A Glossary of Advertising Acronyms & Terms

    • Custom Audience FAQs

  • 5

    MODULE 3.2 Pinterest Advertising

    • How to Set Up Your Pinterest Ad Account

    • How to Install Your Pinterest Tag the Right Way

    • Is Your Pinterest Tag Installed Correctly?

    • How Do I Know if My Pinterest Tag is Verified?

    • Deep Dive on Pinterest Event Codes

    • How Do I Know if My Pinterest Event Codes are Working?

    • What if I'm Getting a Pinterest Event Code Warning?

    • How to Set Up Custom Audiences on Pinterest

    • Promoted Pin Keywords and Images

    • How to Structure a Promoted Pin Campaign

    • Should You Choose a Pinterest Consideration or Conversion Campaign?

    • How to Choose Which Pins to Promote

    • How to Set Up a Promoted Pin Campaign

    • Help! My Pinterest Ads Were Rejected

    • Pinterest Ad Campaign Cheat Sheet

    • How to Set Up Custom Pinterest Reports for Evaluating Ad Performance

    • How Do I Know if My Pinterest Ad Performed Well?

    • Breaking Down Pinterest Ad Performance Metrics

    • Simple Pinterest Campaign Problem-Solving Tips

    • PROBLEM SOLVING #1: What To Do if Pinterest is NOT Spending My Ad Budget

    • PROBLEM SOLVING #2: Promoted Pin Images and the Importance of CTR

    • PROBLEM SOLVING #3: My Conversion Campaign Isn't Profitable, Now What?

    • Turning Off Pinterest Ads and Making Changes to Budgets and Bids

  • 6

    MODULE 3.3 Platform Specific Instructions - Pinterest

    • WordPress

    • Shopify

    • Squarespace

    • LeadPages

    • Thinkific

    • SendOwl

    • ThriveCart

    • ConvertKit

    • Kajabi

    • Teachable

    • Etsy

    • Helpful Tips for Finding Where to Install Your Pinterest Tag and Event Codes on Other Platforms

  • 7

    MODULE 3.4 Facebook Retargeting Advertising

    • How to Set Up a Facebook Ad Account

    • How to Install the Facebook Pixel - Manual vs. Integrations

    • Facebook Standard Conversion Events

    • How to Know if Your Facebook Pixel is Installed Properly

    • How to Set Up a Custom Audiences on Facebook

    • IMPORTANT: iOS 14 Privacy Changes

    • 6 Assets You Need to Run a Successful Facebook Ad Campaign

    • How to Structure a Facebook Ad Campaign

    • The Easiest Way to Set Up a Facebook Retargeting Campaign

    • How to Handle Facebook Ad Rejections

    • How to Set Up Custom Facebook Reports for Evaluating Ad Performance

    • Breaking Down Facebook Ad Performance Metrics

    • Simple Facebook Campaign Problem-Solving Tips

    • Turning Off Facebook Ads

  • 8

    MODULE 3.5 Platform Specific Instructions - Facebook

    • WordPress

    • Shopify

    • LeadPages

    • Thinkific

    • SendOwl

    • ThriveCart

    • ConvertKit

    • Additional Help