Course curriculum

  • 1

    Funnels that Scale™

    • Welcome to Funnels that Scale™!

    • What's Covered in Funnels that Scale?

  • 2

    MODULE 1: Strategic Digital Product Sales Funnels

    • Strategy vs. Tactics

    • Understanding the Basics of a Sales Funnel

    • What Type of Digital Product Sales Funnel Should You Build?

    • Double Dip Funnel™

    • Triple Dip Funnel®

    • Catch 'Em Funnel™

    • BONUS: Map Out Your Own Funnel Using Funnelytics

  • 3

    MODULE 2: Digital Product Sales Funnel Basics

    • The Power of a Thank You Page

    • Enhancing Your Offer

    • Provide the BEST Customer Experience

  • 4

    MODULE 3: Creating An Irresistible Offer

    • Determine Your Funnel Software Stack

    • Key Elements of a Digital Product Sales Funnel

    • Anatomy of an Amazing Opt-in Page

    • Designing an Irresistible Tripwire Page

    • Designing the Perfect Triple Dip Funnel® Sales Page

    • Closing with the Checkout Page

    • PDF: Sales Page Guides and Checklists

    • PDF: Plan Your Sales Pages

  • 5

    MODULE 4: The Money Is In The Follow-Up

    • Leveraging Emails to Close Sales

    • Strategic Ways to Leverage Emails

    • [EXAMPLE] Opt-In Nurture Sequence

    • [EXAMPLE] Purchase Nurture Sequence

    • Assignment: Create Your Perfect Follow-Up Sequence

  • 6

    MODULE 5: Optimizing Funnel Data for Better Performance

    • The Truth Is In The Data

    • Your Digital Product Sales Funnel Tracking Spreadsheet

    • [SIMPLE TIPS] Optimizing For Better Conversion Rates

    • Your Long-Term Digital Product Sales Funnel Strategy

    • Optimizing Your Sales Funnels for Ongoing Success

  • 7

    MODULE 6: Organic Strategies (Before You Start Ads)

    • You Built It, Now Make Them Buy It!